TU:'this 'fight-fight' thing is a common misconception. One of the basic strategies of AVRT is to stop fighting/debating with the addictive voice.'
So to correct this misconception then the fight-fight is not done by oneself at all but instead by one's inner Beast which is not actually the person involved or at least not the entire sum of the person, being maybe just the primitive part of the person trying not to drink. But that fight to drink is then expressed by the AV as an entirely human voice, in your thoughts, in your mind's eye, fighting to press the drinking issue favorably.
I knew someone was fighting very hard in there somewhere.
Out of curiosity, when the AV is talking for the Beast in a human voice, is it a voice we recognize? How awful would it be to hear Robin Williams or George Dubya chattering away continually aduring us to drink, pimping for the inner Beast.