He hated AA. He kept saying I'm not like those losers. He believed he could control it and thought we were all wrong about his problem, he began hiding the fact he was drinking again.
Ah yes, I'm different. In AA's big book it's called "terminal uniqueness". We think we're better/worse than everyone else (grandiosity). Your husband never accepted that he's an alcoholic, that he's powerless over alcohol. I hope his latest "research" gave him a reality check.