Think I'll jump in here. I am following the AVRT method. I thought it was a little weird at first, but if you look past the "beast" and "voice" analogies it becomes a battle within you- the part that longs for the drink versus the part that knows the bad outcomes.
Who will win? Has to be the "good guy" not the "drink". If I let the drink win I lose and lose big. DUIs, early painful death, trouble at home/work. And for what? A hell of a buzz followed by an absolute miserable existence. hangovers, embarassing actions, etc etc etc. Its just not worth the risk of losing everything (especially 10 years off my life on average).
The "good guy" has to win the arguement. Every single time.
Just my two cents.