I think it's a huge step toward acknowledging that meetings and steps and powerlessness don't work for everyone.
I mean seriously, people were quitting booze and drugs before the whole step/powerless process was invented in the 1930s, and lots of people have been quitting without that process since. Getting sober is just not a one size fits all solution.
Personally, I've been in a "process" the past few years that now has led me to seek what TU points out: no more drinking. ever. But I had to go through different methods to decide to just freaking quit already.