The only way to do it wrong is to not do it at all. Like MarylandRick said, list all the negative stuff (according to the BB, the reasons why we drank). Many of us tend to overlook our "assets" --- the BB suggests a balanced inventory, although I personally had a tough time identifying much that I liked about myself when I first got into recovery.
I had to focus on the guilt and shame, because they were ultimately the source of my denial, and on old resentments and hurts because I drank to fill the hole they left behind.