I tend to view the craving as a challenge and when I get through it, it's just another personal victory.
Tonight I got a passive aggressive text from my ex-girlfriend about some clothes I returned not being hers (I was entirely faithful to her, they might be my roommates' girlfriends that were left in the dryer when I put my stuff in...I really have no idea), and I was at a friend's concert (which happened to be a bar), I wanted to drink, so I stepped outside shaking, but I made it through it. I feel calm about everything and know I am now back on track.
No one said recovery was going to be easy, or quick, just let yourself have a moment of personal satisfaction when you don't drink and it will boost your confidence.