Personally, I'm for whatever treatment/program/plan that works. If it's AA, great. If it means alternatives to AA, then great too. And that may be heresy here (or may get me kicked off or flamed).
Theres nothing in AA that's heresy that I know of. They just smile and say 'keep coming back."lol I don't think AA is a end all be all. One needs other support and things. Even with AA I couldn't get sober until I was out of my environment.