I think everyone has special times that they associate with drinking, and in the beginning you have to work to do something else with that time.
For me, it was flying on airplanes for work. I love flying on airplanes for the free booze. A glass of champagne before takeoff? I couldn't imagine at first how I could fly without drinking. I had to reprogram myself (asking for a seltzer with lime) and not fall back into old habits.
Oddly enough, I found that it is possible to be on an airplane without drinking alcohol. But it wasn't a sure thing for me
D