Certainly, everyone is entitled to their opinion, but as far as AA goes, there is a text book that precisely explains the AA program. And it promotes the idea of recovered. I believe as a member of Alcoholics Anonymous, I have a responsibility to carry the message that's clearly laid out in the AA literature.
I think to the newcomer, the idea that I can find relief from the madness is much more attractive than the idea that I will be in a perpetual battle with my demons.
Normally, I wouldn't be picky about this, but I don't subscribe to the notion that AA is whatever people want it to be. It's all written down. You may not agree with it, but it's the AA program.