During the first 3 weeks after I quit drinking I noticed every bar I passed, I noticed the beer aisle in every store I went into, every neon beer sign inside a restaurant window. As far as TV, I dont watch alot but I imagine it is the same thing. It is heavily advertised. But I did feel like it was 'everywhere I went'. I still notice it now, but my reaction is a lil less strong than it used to be.