Yeah, and if it's the former, I believe it would focus in on wet drunks and guys/gals who are potential candidates for the A.A. program. A chance for the recovered alcoholic to meet the abnormal drinker and find out where they are at with booze and if they are in rough shape, try to help them see that and offer the A.A. program as it's outlined in the Book as a potential solution.
There's all kinds of awesome instruction in that Chapter 7.
If you're ever to be in a meeting and it comes your time to share on such a topic, realize that there are two sides to that coin; how you pitched new or wet drunks and how you were pitched prior to coming in yourself, aka how you were approached.