One other thing...
Dee suggested soda. I like Fresca; is it you Karen who drinks it too?
And Stone suggested chocolate...
Are there foods or drinks that you (or others) that satisfy the initial craving? Guess it's different for everyone, but hey!
I tend to gravitate to diet tonic water with slices of fresh lime. Never really liked it before, but it helped me the time I succeeded for longer than three weeks.