9 Super Bowl Commercials with Recovery Messages


Sober Recovery Expert Author

The Super Bowl is pretty much like a national holiday full of celebrations for football lovers and those who simply like to get together and socialize during the big game.

Think you can't get a valuable life message from a Super Bowl commercial? Think again.

In fact, last year about 112 million people watched the competition. Whether you watch it for your passion, the entertaining commercials or the talked-about halftime show, the experience as a whole is always memorable.

Many people look forward to the Super Bowl commercials, as some of them are quite entertaining and endearing. Those in recovery from alcoholism or addiction may not love to see the commercials sponsored by beer companies and there are plenty of people who would love to have the alcohol commercials banned from television all together, but that's probably not going to happen.

If you're in recovery, you may find a deeper meaning under all the marketing that can actually help you grow in life. Here are nine Super Bowl commercials this year that did just that.

1. Doritos, “When Pigs Fly”

Doritos launched a great commercial that encourages people to take things into their own hands when they desire something. A young boy asks a man if he can have a Dorito and the man says, “When pigs fly.” So the boy builds a little rocket, straps it to a pig and shoots the pig across the sky. The man, amazed, gives him the bag of Doritos. In essence, this commercial prompts us to be proactive in making our dreams come true. Taking actions into your own hands and making your dreams a reality, despite the obstacles that stand in the way.

2. Dove Men+Care, “Real Strength”

Though the commercial uses dads and kids as a theme, you can look at it for all people. What makes a person stronger? Showing that you care. When you care, you show up for others. When they care, they show up for you. Who are you showing up for in your life? Think about those closest people to you and think about whether or not you are attending to them as you should. Whether it's your partner, kids, friends, or family, do you let them know you care? Are you there for them? Make this your goal each day, and as you show how much you care, you'll be giving yourself a super boost of inner strength.

3. Budweiser, “Lost Dog”

Though this commercial is sponsored by a beer distributor, it has a pretty powerful message. It helps me remember that when I'm feeling lost, my Higher Power always comes to find and rescue me. When I give up my self-will, surrender and become mindful that really I'm powerless over my addiction, then my Higher Power can act. We all feel lost every now and then, yet we can keep in mind that there are others who do care about us (Higher Power, friends, family, etc.) and are willing to help us get back to where we need to be.

4. Microsoft, “Braylon O’Neill”

Look to Microsoft to send a clear message that what may seem impossible is really possible with some ingenuity and passion. The aired commercial shows just how much technology can help the disabled who have lost legs to be able to walk and run with prosthetic limbs. It shouts that we can be courageous and rise above our challenges.

5. Jeep, “Beautiful Lands”

Oh, the beauty of the world. This commercial helps us remember that the world is ours and we ought to play responsibly. There is a whole gorgeous world out there for us to enjoy. Whether it is in a Jeep vehicle or another vehicle, or on foot, let’s keep in mind that we have full permission to get out there and enjoy it.

6. Nationwide Insurance, “Make Safe Happen”

This commercial serves as a reminder that life is truly a gift and it’s a real tragedy when it gets cut short. We ought to be taking great care to preserve this precious life that we’ve been given. Be sure to have your Kleenex handy when you press play.

7. Coca-Cola, “#MakeItHappy”

Coke gives a great message in this commercial, reminding us that when we get rid of toxic people in our lives and replace them with positive influences, we can then take control of our lives and smile a whole lot more. Are you doing this? Detox negativity and soak up some positivity in your life today.

8. Always, “#LikeAGirl”

When did doing something “like a girl” become an insult? This commercial helps us to see how stereotypes can cause girls’ self-esteem to plummet. It’s a firm reminder to break such stereotypes—and any negative stereotypes at all—so we are not limited by what other people think.

9. National Council on Alcoholism & Drug Abuse, “That’s How”

As a last bonus video, here is a commercial only aired in the St. Louis area on drug use and how it can cause death by overdose. There is a song playing in the background letting us know that the youth began his drug use by taking pills from his parents, but then got addicted and took it further to the use of heroin and died. This is a grim reminder that using drugs can have severe negative consequences in one’s life, which can ultimately end up in death.

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