It is lying to you.
We all hear that voice, that cognitive dissonance. In order to stay sober, find a way to talk back to it.
"Uh huh. I don't drink."
It's just a little peep every now and then for me, but I didn't give in to it. I think giving in would give it a lot of power, so I didn't.
The cure for anything is salt water: sweat, tears, or the sea.
~ Isak Dinesen