Alcohol advertising
Member
Thread Starter
Join Date: Nov 2013
Location: OZ
Posts: 2,055
Alcohol advertising
I am interested in hearing what your thoughts are on alcohol advertising.
Alcohol advertising is banned in many countries and here in Australia it is highly regulated and comes with *.
Tobacco advertising is banned here and can not be seen in any display form at all. Along with quit smoking campaigns we have a hugely significant reduction in new smokers and quitters.
Alcohol now comes in amazing bottles and pretty colours and can be seen in all forms of displays from sipping a glass of wine while taking a cruise to drinking a beer at a BBQ.
If you are to believe the different pitches you are promised much and it is guaranteed to contribute to your dream realizations, ideal lifestyles, social standing whether you are adolecent, a hard working man, a retiree, etc, etc.
Along with product placement, alcohol can be seen everywhere for things that we normally don't associate with drinking.
The marketing budget on many alcoholic product is extraordinary.
Should large alcohol manufactures contribute to the straining health system treating alcoholism and or alcohol related illnesses.
Alcohol advertising is banned in many countries and here in Australia it is highly regulated and comes with *.
Tobacco advertising is banned here and can not be seen in any display form at all. Along with quit smoking campaigns we have a hugely significant reduction in new smokers and quitters.
Alcohol now comes in amazing bottles and pretty colours and can be seen in all forms of displays from sipping a glass of wine while taking a cruise to drinking a beer at a BBQ.
If you are to believe the different pitches you are promised much and it is guaranteed to contribute to your dream realizations, ideal lifestyles, social standing whether you are adolecent, a hard working man, a retiree, etc, etc.
Along with product placement, alcohol can be seen everywhere for things that we normally don't associate with drinking.
The marketing budget on many alcoholic product is extraordinary.
Should large alcohol manufactures contribute to the straining health system treating alcoholism and or alcohol related illnesses.
Member
Thread Starter
Join Date: Nov 2013
Location: OZ
Posts: 2,055
It's a good point pdoc. We have the luxury tax added to alcohol as well.
However, due to the mounting evidence and public pressure the Gov. finally did ban the tobacco companies from advertising.
However, due to the mounting evidence and public pressure the Gov. finally did ban the tobacco companies from advertising.
Administrator
Join Date: Apr 2007
Location: Australia
Posts: 211,388
To be honest notime advertising doesn't bother me anymore - I'm not tuned into it like I used to be.
I didn't start drinking because of ads, either. My peers and family were a far greater influence.
I'm a social welfare kinda guy tho so I do think alcohol companies should be paying something towards alcohol education and rehabilitation.
D
I didn't start drinking because of ads, either. My peers and family were a far greater influence.
I'm a social welfare kinda guy tho so I do think alcohol companies should be paying something towards alcohol education and rehabilitation.
D
Member
Join Date: May 2014
Location: VIC, Australia
Posts: 146
That's true notimetoloose, and I guess the same could be done to alcohol. It's a pity the government doesn't use even a little % of the taxes from alcohol and tobacco sales to tackle addiction issues. But that wouldn't be sexy enough for them I guess ...
Member
Thread Starter
Join Date: Nov 2013
Location: OZ
Posts: 2,055
As part of a $206 billion dollar settlement, major tobacco companies like Philip Morris agreed to pay for advertising campaigns to educate consumers about the dangers of tobacco. Not only were they barred from advertising their own products or sponsoring events geared towards teenagers, they also had to contribute millions annually to support these anti-smoking ads.
I also think that the alcohol industry should contribute to the effects of alcohol and alcohol related illness, education and rehabilitation.
Dee, I am still occasionally triggered by alcohol placement or advertisement and sometimes it is easy to dismiss and others it is a little more difficult.
I also think that the alcohol industry should contribute to the effects of alcohol and alcohol related illness, education and rehabilitation.
Dee, I am still occasionally triggered by alcohol placement or advertisement and sometimes it is easy to dismiss and others it is a little more difficult.
Member
Join Date: Aug 2013
Posts: 138
What bugs me is that advertisements make it look like you can't have a happy life without alcohol. Every celebration it's a "must." I am bothered by it, and I predict it will get worse.
I work with youth, and what I notice is that they're much more into pot than alcohol. With legalizing of pot around the U.S., I think that could be a growing trend. Long term, I think the alcohol companies are going to start losing market share. And they tend to react to that by increasing advertising.
I remember reading that the women were specifically targeted by the wine industry when they began realizing they didn't have a predictable market (because men on the whole drink hard liquor or beer). Now look at the culture of "mommy juice."
I work with youth, and what I notice is that they're much more into pot than alcohol. With legalizing of pot around the U.S., I think that could be a growing trend. Long term, I think the alcohol companies are going to start losing market share. And they tend to react to that by increasing advertising.
I remember reading that the women were specifically targeted by the wine industry when they began realizing they didn't have a predictable market (because men on the whole drink hard liquor or beer). Now look at the culture of "mommy juice."
Member
Join Date: Jan 2013
Posts: 1,949
does alcohol advertisement contribute to alcohol abuse and other alcohol damages?...I doubt it
should alcohol corporations pay big sums for alcohol education and abuse treatment?...absolutely not..and neither should tobacco but i'm a very libertarian type of guy
alcohol education is a joke imo an if an alcohol advertisement contributes to you being an alcoholic..god help you
should alcohol corporations pay big sums for alcohol education and abuse treatment?...absolutely not..and neither should tobacco but i'm a very libertarian type of guy
alcohol education is a joke imo an if an alcohol advertisement contributes to you being an alcoholic..god help you
Member
Thread Starter
Join Date: Nov 2013
Location: OZ
Posts: 2,055
Caboblanco, I agree with you directly that However, indirectly I feel it does. Advertising works and companies spend millions per year to target their market and get and exceed their market share and receive big fat bonuses for reaching the goals.
They are very aware of the taboo subject of addiction in their industry and you will not see a person face planted into a sidewalk advertised but you will see the image of someone very appealing in whatever genre they are targeting.
Lets face it certain companies would put heroin in their products if they thought that it would secure their market share and of course if they could get away with it. The sales pitch would be highlighting all the the positives and playing down the negatives.
Who should pay for the education of the potential negative effects of alcohol.
Should taxpayers pay for the drink responsibly campaigns.
does alcohol advertisement contribute to alcohol abuse and other alcohol damages?...I doubt it
They are very aware of the taboo subject of addiction in their industry and you will not see a person face planted into a sidewalk advertised but you will see the image of someone very appealing in whatever genre they are targeting.
Lets face it certain companies would put heroin in their products if they thought that it would secure their market share and of course if they could get away with it. The sales pitch would be highlighting all the the positives and playing down the negatives.
Who should pay for the education of the potential negative effects of alcohol.
Should taxpayers pay for the drink responsibly campaigns.
Member
Join Date: Apr 2013
Location: Lakeside, Ca
Posts: 10,208
Originally Posted by Notimetoloose 
Should large alcohol manufactures contribute to the straining health system treating alcoholism and or alcohol related illnesses.
we are told not to be drunkards
no one poured the liquid devil down my throat
MB
Member
Join Date: Apr 2013
Location: Lakeside, Ca
Posts: 10,208
Originally Posted by Notimetoloose
I also think that the alcohol industry should contribute to the effects of alcohol and alcohol related illness, education and rehabilitation.
and this would be a good time in which to start doing this ??
I think that for us recovered drunks
best we relax and just don't drink today
that will add no more burden to the system
MM
Member
Join Date: Mar 2014
Location: PA
Posts: 12,000
It has been studied. Advertisement has minimal effect on the consumption of alcohol. Think of prohibition in the US. It was illegal - so obviously no advertisement - and hard to get. People found ways to get it.
Should the normal tax payer pay for the drink responsibly campaigns?
This will turn into a political argument eventually. Should the tax payer pay for all the aid to places where the higher ups steal the money. Why should we (Americans) send gazillions of dollars to other countries when we have people who can't afford health care, live in the streets, don't have enough to eat, can't walk the streets, this, that and the other thing? It is a very complex world.
Without alcohol advertising, the NFL would probably fold. Or at least they wouldn't be able to pay the players the obscene salaries.
We can spend months debating oligarchy and plutocracy.
The bottom line is that the rich run the show. Alcohol is very rich.
The US is in the middle of the pack on alcohol consumption. Even though 8% of the population has a drinking problem, it isn't enough to do anything about it. There is a lot of money being made from problem drinkers.
Should the normal tax payer pay for the drink responsibly campaigns?
This will turn into a political argument eventually. Should the tax payer pay for all the aid to places where the higher ups steal the money. Why should we (Americans) send gazillions of dollars to other countries when we have people who can't afford health care, live in the streets, don't have enough to eat, can't walk the streets, this, that and the other thing? It is a very complex world.
Without alcohol advertising, the NFL would probably fold. Or at least they wouldn't be able to pay the players the obscene salaries.
We can spend months debating oligarchy and plutocracy.
The bottom line is that the rich run the show. Alcohol is very rich.
The US is in the middle of the pack on alcohol consumption. Even though 8% of the population has a drinking problem, it isn't enough to do anything about it. There is a lot of money being made from problem drinkers.
Member
Join Date: Nov 2012
Location: Central America/Florida USA
Posts: 4,064
Marijuana & cocaine don't have advertising departments: but we still associate a certain lifestyle and attitude with those substances. Movies and TV shows shape our perceptions of those drugs. Advertising is changing also - it's not all about billboards and TV now anyway. It's Twitter, Facebook, and text messages to your phone.
I wonder when alcohol will have to start paying its victims back, though. Big Tobacco lost some huge lawsuits...
I wonder when alcohol will have to start paying its victims back, though. Big Tobacco lost some huge lawsuits...
Member
Join Date: Jul 2013
Posts: 3,359
Originally Posted by LBrain
It has been studied. Advertisement has minimal effect on the consumption of alcohol. Think of prohibition in the US. It was illegal - so obviously no advertisement - and hard to get. People found ways to get it.
If you are stating that Advertisement has minimal effect then you are saying Advertising itself has minimal effect. Please cite your studies bc it would be quite interesting why the Advertising industry spends $171B that you say is wasted.
Advertising has a major effect, as it is creating an image we can self identify with. Just look at Corona with a woman walking on a beach in a tiny white bikini or Dos Equis Man - "the most interesting man." Look at the picture that is being painted.
Lets look at Red Bull and how two guys got the World to buy sugar water with caffeine. Do you think its coincidence that Red Bull sponsors all the action sports? They are creating an image - drink Red Bull and you have wings - meaning you can fly and do amazing things.
IF you look into the Big Tobacco settlement, advertising played a crucial role in determining accountability. There were years where the Marlboro Man was an image of John Wayne on a horse smoking a pack of reds.
Now Prohibition. So you are comparing advertising to prohibition of alcohol and your point is what? That people will find the DOC whether its legal or illegal? Well, this is a simple argument, addiction is not affected by the legal system. It can be deterred but for the addict he/she will find a means, look at cocaine, heroin, ecstasy, acid, mushrooms, marijuana (next to advertise). And yes, there will always be a speakeasy if they prohibit alcohol again.
Advertising has a major impact in alcohol consumption. This is proven. Alcohol consumption I don't think is a correlation to alcoholism though, which I think is the point you were tying to conclude (sorry if I am wrong on this leap of faith).
Addiction has everything to do with a combination of genetics and environmental exposure that we can argue all day long over.
Very few people want to focus on the root cause of addiction because its not popular and looking in the mirror to acknowledge truth is often difficult for the addict and non addict.
Member
Join Date: Jan 2013
Posts: 1,949
lol i don't care if there is a grey goose ad with a guy drinking 3 martinis then scaling a cliff in yosemite without any rope just to get tho a half naked women on top.
It's their right and it's in no way their responsibility to pay for alcohol awareness or rehab for millions
in that case lets make tasty cakes and mcdonalds pay for type 2 diabetes awareness and medical treatment and lets make casinos pay back all the money to compulsive gamblers and for addiction education...i don't get the logic...
It's their right and it's in no way their responsibility to pay for alcohol awareness or rehab for millions
in that case lets make tasty cakes and mcdonalds pay for type 2 diabetes awareness and medical treatment and lets make casinos pay back all the money to compulsive gamblers and for addiction education...i don't get the logic...
Member
Join Date: May 2014
Location: liverpool, england
Posts: 1,708
normal drinkers and there are many many millions can drink normally for them its not a problem. they can take it or leave it or have a pint or 2 and go home
same way i can take or leave a can of coke i can leave it half full if i want to but i wouldnt dare leave a glass of booze half full
so why would or should anyone try to tell normaly drinkers its wrong or to stop advertizers from trying to sell there product ? its not the companys that make booze that is the problem its the alcoholic who is the problem as there simply allergic to the stuff like people are allergic to nuts or dairy product
maybe they should put a warning on every tin of booze
WARRING THIS PRODUCT CONTAINS ALCOHOL like they do with nut products or cream ones but really i think we all know it has booze so why try to warn anyone about anything like that as i said normal drinkers are in there 10s of millions
same way i can take or leave a can of coke i can leave it half full if i want to but i wouldnt dare leave a glass of booze half full
so why would or should anyone try to tell normaly drinkers its wrong or to stop advertizers from trying to sell there product ? its not the companys that make booze that is the problem its the alcoholic who is the problem as there simply allergic to the stuff like people are allergic to nuts or dairy product
maybe they should put a warning on every tin of booze
WARRING THIS PRODUCT CONTAINS ALCOHOL like they do with nut products or cream ones but really i think we all know it has booze so why try to warn anyone about anything like that as i said normal drinkers are in there 10s of millions
Member
Join Date: Jul 2013
Posts: 3,359
Cabo - I was not arguing liability but since you do bring it up - do you think BP should pay to clean up the mess in the Gulf? To me the two are the same. If you are advertising to boost revenues and profits knowingly taking advantage of addiction I wonder what accountability you place o nthe manufacturer? Why none? Because you are an addict and want to take responsibility for your own actions? I get this logic and its noble but should the industry not share some responsibility? I am not arguing anything should be banned including advertising. But there should be some tax to fund education.
BTW - If I was buying Anheisser Busch shares before they were sold I would discount the value for this liability anyhow. If I buy McDonald's shares I would also discount the price I would pay for the potential liability of taxation.
Corporations do have a fiscal responsibility to maximize profits but also an ethical responsibility to their constituents. In Business School we studies J&J's decision to recall Tylenol and found their morally correct decision to pull the products gained mkt share several times over five years out. You can review it online Google HBS and J&J/Tylenol. While on this topic look into CVS's decision to pull cigarettes from their shelves at the cost of billions in lost annual revenue - this is not for kindness but to build customer loyalty and brand awareness greater than the lost revenue.
Sorry for the tangent but I do think this is all related.
In terms of my post to say there is no impact between advertising and consumption is foolish and incorrect. I also do not believe that consumption and addiction are highly correlated.
BTW - If I was buying Anheisser Busch shares before they were sold I would discount the value for this liability anyhow. If I buy McDonald's shares I would also discount the price I would pay for the potential liability of taxation.
Corporations do have a fiscal responsibility to maximize profits but also an ethical responsibility to their constituents. In Business School we studies J&J's decision to recall Tylenol and found their morally correct decision to pull the products gained mkt share several times over five years out. You can review it online Google HBS and J&J/Tylenol. While on this topic look into CVS's decision to pull cigarettes from their shelves at the cost of billions in lost annual revenue - this is not for kindness but to build customer loyalty and brand awareness greater than the lost revenue.
Sorry for the tangent but I do think this is all related.
In terms of my post to say there is no impact between advertising and consumption is foolish and incorrect. I also do not believe that consumption and addiction are highly correlated.
Member
Join Date: Jan 2013
Posts: 1,949
BP spilled billions of gallons of oil into the gulf because of their incompetence...of course they should pay
Anheisser Busch sells a small percentage of a worldwide product that has been around since about the dawn of time. most people use this product responsibly..People know about booze..you can't use the clueless stupidity defense...that's why alcohol education is a joke..its a political thing...they will get targeted because they have a lot of money..not because it fair that they should pick up the tab. same with tobacco
nanny state
Anheisser Busch sells a small percentage of a worldwide product that has been around since about the dawn of time. most people use this product responsibly..People know about booze..you can't use the clueless stupidity defense...that's why alcohol education is a joke..its a political thing...they will get targeted because they have a lot of money..not because it fair that they should pick up the tab. same with tobacco
nanny state
Member
Join Date: Mar 2014
Location: PA
Posts: 12,000
the same would apply to cars. how much does the auto industry spend on advertisement?
If they didn't advertise, would people still buy cars? Of course they would. But would they buy YOUR car? Maybe not. Advertising is selling a brand. Not necessarily a product.
It's called gaining market share. Why is coors lite one of the most popular brands? It totally sucks, but people consume it because of advertisement. If there was no coors lite people would drink something else. If beer was not advertised people would drink the most affordable and appealing product to their own taste. I recall during my hi school years - I should have done this - I wanted to be an ad copywriter. The reason advertisement works is because the average person is an idiot. Well not exactly an idiot, but not too bright. Brainwashing comes to mind. blah-blah-blah...
Alcohol Advertising
There are many studies. Some will say that ads target youth - absolutely true. And that young people drink because of ads. Not really. I learned about alcohol by word of mouth - attraction rather than promotion. This will be debated until the end of time.
Sure the tobacco giants paid the price. But did it stop young people from smoking - hardly. To demonize it is to promote it. Big tobacco is still raking in the bucks. All of those lawsuits were a pittance compared to the bottom line. AND, it was free advertisement.
Until we are a society of 'grays', people will use mind altering substances and abuse themselves. sway it is.
later
If they didn't advertise, would people still buy cars? Of course they would. But would they buy YOUR car? Maybe not. Advertising is selling a brand. Not necessarily a product.
It's called gaining market share. Why is coors lite one of the most popular brands? It totally sucks, but people consume it because of advertisement. If there was no coors lite people would drink something else. If beer was not advertised people would drink the most affordable and appealing product to their own taste. I recall during my hi school years - I should have done this - I wanted to be an ad copywriter. The reason advertisement works is because the average person is an idiot. Well not exactly an idiot, but not too bright. Brainwashing comes to mind. blah-blah-blah...
Alcohol Advertising
There are many studies. Some will say that ads target youth - absolutely true. And that young people drink because of ads. Not really. I learned about alcohol by word of mouth - attraction rather than promotion. This will be debated until the end of time.
Sure the tobacco giants paid the price. But did it stop young people from smoking - hardly. To demonize it is to promote it. Big tobacco is still raking in the bucks. All of those lawsuits were a pittance compared to the bottom line. AND, it was free advertisement.
Until we are a society of 'grays', people will use mind altering substances and abuse themselves. sway it is.
later
Member
Join Date: May 2014
Location: liverpool, england
Posts: 1,708
the very nature of an alcoholic is that if you tell them to keep of grass they will walk on the grass
if you ban something it will be even more appealing
look what happened when parts of the usa had prohibition it didn't work and they had to make it legal again
can i ask you op are you an alcoholic ? or are you a normal drinker ?
if you ban something it will be even more appealing
look what happened when parts of the usa had prohibition it didn't work and they had to make it legal again
can i ask you op are you an alcoholic ? or are you a normal drinker ?
Currently Active Users Viewing this Thread: 1 (0 members and 1 guests)
