Carl Sagan once said that humans are not able to totally control their thoughts or emotions
Like Bim says that may be try but we don't have to act on every thought feeling or emotion - and if we do act we can choose a response - one that doesn't end in us drinking.
I will 'never taste a good stout' again - but I've gained so much else, that that really doesn't matter. Not a bit.
Honestly
D