In the early days, I would spend the amount that I would have spent on alcohol and buy something I really wanted for me or the house. I have to admit, I love having pretty things around me since I quit drinking - the latest 'payday thing' is a really stunning set of embroidered curtains for the kitchen - looks stunning and every time I walk in there, I KNOW that if I was still drinking, I wouldn't have been able to afford them.
In the past 18 months, I now have a 50 inch TV, a new laptop, the whole place redecorated, but most importantly I have my self-respect back.
Go spend the 'booze money' on something for you! Or save it up and take a trip to somewhere you've always wanted to go.
PS My hair doesn't fall out now, either