AVRT, thanks for starting this thread and thanks to all for your informative thoughts on the subject.
Originally Posted by
onlythetruth 
I'm not judging what anyone else does, believe me, I'm just interested in knowing what, if anything, my secular friends do on their anniversary. I don't want to get a chip, but I'll admit--the anniversary of the day I quit drinking is an important day for me. The day I declared my freedom.
I'm curious about this too. I think it helps me to have a ritual around an important date. But I get into trouble when I use that accomplishment to think that I'm somehow immune. It seems overkill to celebrate each day as a day of freedom but that's really what's happening. In fact, it's happening each moment. Maybe celebrating an anniversary important to help solidify the identification with being sober, someone who never drinks. In that case, getting a chip or some recognition should only benefit the person. I'm not sure.