Yes, I think there is a lot to not reacting to it. I've begun to personally call reacting to the AV as, "assigning it power". You're the only one that can give that voice power and your reaction to those thoughts will do that. It's just like a little kid whining for a toy that he really wants. If you keep telling the kid "no", he will know he has gained a leg up on you because you've entered into debate with him and he could still sway the debate his way. If you keep ignoring the kid, then he knows his pleas are useless...because he can't even get a "no" out of you now! lol
But I'd like to note that I didn't get to this point right away...I did a lot of negating with it at first and that made things tough.