The axis of addiction
There are two key phenomena that maintain addiction — withdrawal, and consummation. They work together as carrot and stick, keeping us spinning on the axis of addiction, much as the Earth rotates on its axis. Withdrawal and consummation become our new sunset and sunrise, as if life itself depends upon the drug.
There is an obvious solution to this dilemma, which is to fall off the axis and to stay off, but the addictive voice will say anything to conceal this simple solution from us. Once off, the AV will then say anything to get us back on the axis. The Big Plan takes us out of the axis of addiction, and AVRT keeps us off.