Just reading a bit more about cravings in this book, it makes the point that the traditional meaning of the word "crave" is something like "to have an eager, intense or strong desire" and it's only relatively recently that the definition was changed by the drug and alcohol treatment industry to refer specifically to consuming a particular substance, for example alcohol, drugs, food.
It's view is that by limiting "craving" to substance use we no longer think of it as a normal human thought or desire that we can have about lots of things such as gambling, sex, pizza and so on. That is, we can and do crave anything that comes into our minds and there is nothing special or mysterious about substances in this. It makes the interesting observation about cravings that no one ever has strong desires (cravings) about things that we don't think are going to make us happy at the time. So, it's true that drinking may result in craving alcohol but it's also true that we can also crave pizza.
Suppose someone starts thinking about lunch and she really like pizza so begins craving pizza. She has one and then later gets heartburn. A few days later she does the same thing again and gets heartburn again. Would you say that her pizza craving is because of "addiction" or is it that she simply likes pizza and eating pizza makes her happy for a while. The model argues that craving only means to have a strong or intense desire, that we all have cravings and that they are therefore normal.
So it's view is that if you think drinking will offer some form of happiness, even if the happiness is fleeting, then the thought of drinking is likely to result in cravings.