Originally Posted by
JeffreyAK 
it's not just another choice, and most people need a lot of help to make that choice, including those who gravitate towards this particular model (otherwise they'd just make it and be done with it, and have no need to buy a book or even go looking for a book).
It's an interesting question why such a simple model as this one needs a whole book to describe it. Why would we need more than a tweet that says something like "We are fully in control and can quit any time we like"?
This model says that addiction only really exists as a set of beliefs and that we have just lost our natural sense that we are in control of our actions when it comes to addiction. Now whether that is right or wrong, if that is it's claim then it's difficulty is going to be not so much in saying what the model is, which is essentially simple, but in helping people change any existing beliefs they may hold that are preventing them seeing that do have this natural sense of control and this could well require a whole book to do so. Seems to me AVRT faces the same problem.