Originally Posted by
tursiops999 
I like how they encourage people to "work the upside" -- to consider what are the benefits of quitting and reframe in terms of benefits, instead of quitting just to avoid costs and pain. It's about choosing happiness.
I like that aspect too. Not referring to anything that, as you say, may be off topic, they say that this reassessment of the benefits of quitting as against those of continuing to drink actually reduces the desire to drink. If you analyse your options and come to see that you'd be happier quitting then you won't feel deprived of what you had previously thought was the only thing that could make you happy. Their claim is that you have a desire to drink only because you think that you will get significant benefits from it, that is you drink because you prefer to, and once you see abstinence as the more beneficial and preferred option your desire for drink will reduce. The benefits of benefits!