I remember my third week being a challenge too.......and it was during October college football. I went so far as to drive to the gas station for a case but ended up just sitting there watching guys come out of there with theirs. Cried like a baby too. Filling myself with protein shakes helped me so much to get through those intense cravings. Give it try. Trust me when I say the intensity, duration and frequency of the cravings will ease. It does take a little time though.
Stick around here too.
You CAN do it!