I saw something the other day about the idea that what has happened in the UK is a meeting of cultures, where the traditional UK binge experience, go out on a Friday for 5 hrs met the european daily glass of wine with your dinner experience.
I think for me, the fact is, I can be aware of the change in drinking culture, but to be honest, I can't blame it, because it was my choice to keep drinking and to move my drinking indoors and secret and out of control.
It's also my choice to change the way I approach alcohol now. I don't know if there are more ads now, or I see them more because they remind me that I can't drink.
I'm glad to live in a country that still respects the outdoors a lot, so there is other stuff to do.