Ahhh the mental battles. It's the hallmark of addiction- wouldn't be addiction without that battle of the wills going on inside.
Have you ever read about AVRT? It's a technique used to recognize and separate from "that voice" that keeps trying to get you to it's bidding. There are lots of threads on the technique here at SR in the secular connections section. You may find it useful. Hang in. You can do this.