Being sober is the new drug? What does that even mean?
I'm not gonna go to a Brazilian steakhouse - you know those places where they have the big huge slab of meat they just hack chunks off of? - if I'm a vegetarian as a matter of principal and then wonder why the people I'm seated with want me to try a little of what they're having. It's because we're in a Brazilian steakhouse and that is the main attraction, that's the experience. Same thing with a BAR, where the main attraction is, well, THE BAR!