if you buy a new corvette, suddenly you see 'vettes EVERYWHERE.
the alcohol was ALWAYS there, but since now your focus is NOT consuming it (but possibly still having the urge TO drink, or still in the habit OF drinking) now you "see" it everywhere.
vegetarians probably "see" a lot more in the produce section than your standard "lettuce/tomato/potato/onion" person.
people with gluten sensitivities come to learn how many things contain gluten.
same with sugar. just TRY to consume only foods that contain NO sugar.
an office work group will NEVER bring in as many baked goods and treats as the first week of YOUR new diet.
just how it works. we learn to adjust. and not take it personal!!!!