Maybe toward the moon.
I once saw a bunch of people standing in the surf in Ft. Lauderdale, Florida, holding bright lights in the middle of the night. Turns out that the lights of the many giant hotels & condos on the beach led baby turtles toward them, & then they would become stranded on the beach & die, led by instinct in the wrong direction.
So these dedicated volunteers stood in the water shining brighter lights, so that the baby turtles would head in the right direction - toward life.
That's kind of what we're doing, huh? Trying to compete with the bright lights of our culture. Wielding our own light. Redirecting little turtles.
It feels important. You don't want to whine that your legs are cold in the water, because you are engaged in a noble struggle...