It's not so much the films that confront alcohol abuse, like Leaving Las Vegas and other films like that. It's how it's getting neigh on impossible to watch any TV (in the UK at least) where someone doesn't regularly reach for a drink.
Celebrating? Lets have a drink Sad? a drink will cheer you up Had a bad day? Lets pick a bottle of wine up on the way home. The number of times on TV programmes I hear someone say "I NEED a drink" defies belief