If I ever come up with the idea or feeling that I have to take any kind of physical action to prevent alcohol from going into my mouth, I immediately recognize that as part of the original problem. This is an inevitable AVRT conclusion.
Going back to the OP:
Originally Posted by
WhatBeast 
If we truly made a Big Plan, what are we doing here?
Shouldn't alcohol be entirely off our radar?
I think the only AVRT compatible answer to the first question is we are in line with the
Mission: stated on the RR website's "World Services" page:
The mission of Rational Recovery World Services is to make independent recovery from substance addiction through planned, permanent abstinence a viable option for addicted people, worldwide.
Other than that, reasoning to be here is the Addictive Voice.
My answer to the second question is: Since it's impossible to obey the command "Do NOT think about alcohol right now!" the real question is, what happens after it blips on the screen. Do AVRT - BINGO! and that 5 seconds is over.