It is constantly drilled into us all through our adult lift that you can not be happy without alcohol....going bowling...have a drink with it.....going to the christmas market....beer tent in the cold.....run a race.....free novelty beer at the end of it.
During my last sober spell i used to go to club races on a sunday morning running cross country etc and everyone would go straight from the race to the nearest local pub and start drinking around 12pm and spend the whole day in the pub. Back then I didn't partake......then I did......then i just stopped running and got smashed at home on a Sunday afternoon.