"The Turtle Moves!" ~ Terry Pratchett (Mayherestinpeace)
Discworld is borne through space upon the backs of four great elephants. Great a'Tuin, the sky turtle carries this weight endlessly, steering the course of narrativum through the universe, avoiding collision with other planets. Turtles always make me think of Discworld for this reason but oddly much my next thought:
I can imagine Forrest Gump saying "A turtle is as a turtle does"
The current signature is certainly unique though & I think the campaign has merits, especially in regard to raising awareness of turtles.
Driving my wagon of hope through beautiful views on my road to myself