Originally Posted by
Gearnut 
But I'm determined to replace those hours enjoying a few beers with hours interacting with smart people. That, I've found, easily replaces my need for a beer.
I've found few motivators as powerful as hanging out with people you want to be like. It gives you both a target to shoot for and a good comparative analysis of where your drinking as gotten you. It is one of the main things that moved me to the decision to quit.