Av=addict voice
It is the voice in your head, the seductive whisper which (often quite cleverly and articulately) justifies taking that first drink. It feeds on sadness & celebration, on loneliness & companionship. It is manipulative and tricksy. Imagining as a "voice" separate from your higher self or intentions allows you to counter it - whether by ignoring it, arguing logically against it, or even getting a little tricksy back.