Originally Posted by
Nonsensical 
Not pertaining directly to the quote you provided, but to the AVRT approach in general, I found it instrumental to differentiate between my addiction and my self. Before recognizing this difference I knew I needed to stop drinking, but I also had a seemingly endless compulsion to drink. I didn't understand this constant battle in my head and that lack of understanding increased my anxiety and perpetuated the problem. AVRT/RR offers a simplified version of what is really going on in an addicted person's brain. I like 8-syllable words and additional detail so I did additional research, but not everyone wants or needs the long version of the game plan: When addicted, a part of the brain over which we have no direct control in terms of its particular function (the Beast), compels us to seek our substance of choice. Our superior frontal cortex (the Self), wherein lies our reasoning, inhibitions, logic, decision-making, etc., needs to recognize that compulsion for what it is, and refuse to act on it. This made eminent sense to me on a personal level.
Follow up questions
You mentioned you did research, and it is true the structure of the brain and its processes in addictive behavior are available to read and are not that difficult to understand, however I am wondering where or which scientific research you found that talks about the brain as you suggested as a kind of Hierarchy of systems. Where in the science does it talk about a SUPERIOR frontal Cortex and especially where is it described as "self". These ideas of 'beast' and 'self' from my research, misinterpret the ideas of brian function and in particular Neuroplasticity. One of the main points which is pointed out by David Linden in his book the Accidental Mind is that most people in pop culture misunderstand how the brain functions. Yes our brain can be looked at through a evolutional biological lens showing certain areas developed first (in evolutionary terms) however the brains functionality is better seen as a whole.
It is important for me to try and understand the attitudinal ideas behind AVRT, what are the beliefs behind the "divide and conquer" approach suggested in the technique.
Why is it important for me? Because I have been doing versions of mindfulness practice now for many years, and I enjoy reading others experiences and agree with most of what is discussed on SR, however I cant understand how rational free thinking people make sense of Rational Recovery.