I'm finding AA to be an acquired taste. At first I was resistant, even militantly resistant to the program. Then I read many of the posts on SR by AA members and a few people's stories really resonated. So I started attending meetings, reading (really studying) the BB, reading the 12-Step threads here and listening to AA speaker recordings. I vowed to keep an open mind, and I've found that I'm becoming more attracted to the spiritual and moral house cleaning aspects of the program.
Of course, suffering through literally hundreds of brutal, physical and emotional hangovers after vowing to never drink again helped to persuade me. In hindsight, I wish I had not been so hard-headed, I could have saved myself a lot of pain.
There are ways for most people to make the program work, many just need to give it an honest try before rejecting what AA has to offer.