For me Ricky ,
I feel it's a derogatory term for someone who is trying to willpower themselves not to drink .
For me i believe willing it was unsucessful because both the desire to drink and the desire to not be sick both came from my ego , also i had to be sober for 24hrs a day to sucseed at sobriety but only take one drink for a min or two to loose control for a binge 24 hrs x 60 mins = a lot of chances to loose ...
Only when i started to learn about the diamond suttra, watch U G Krishnamurti and understand the mind body problem, then i was able to comprehend my own ego or idea of self can be seen as an illusion , a distraction from a deeper more connected reality , the desperate want of need has never returned after that moment .
Bestwishes, m