I consider myself quite open minded and I always love to learn new things especially if it can enhance my recovery. I believe there are many ways to become and stay sober
Now, his attacks on AA are quite a turn off for me, not because I am a "brainwashed" AA member but because it makes me think that if his method was so great, he would not have to spend all that time and energy dissing another system to peddle his wares.
If his site focused more on what his method is all about and why it works, I d probably order some of his books but I really don't want to read hundreds of pages of attacks and negativity.
Edited to add: if his system help people recover from alcoholism then that's great, addiction is such an horrible thing. I will always give a thumb up to any method which helps people get away from the misery of alcoholism even if it is not something I want to do or think can work for me.