Never underestimate the power of advertising. I drank a lot of gin, and I can't remember where I was reading something about advertising but it mentioned all Gin being in green bottles, and I noticed that my favourite sober drink comes in a green bottle. That was a freaky realisation.
Even though I was a massive drinker I never really bought into the 'alcohol good' campaign. I could never understand why it wasn't ostracised as much as smoking. The amount of damage alcohol does to this country is scary, especially if you add up all the traffic accidents, domestic abuse, A&E admissions... I don't know many 'normal' drinkers, and even those who do drink little are still under illusions about the benefits of alcohol.