I don't think it means diddly squat. I eat sweets, crave them sometimes, but have no urge to drink. Maybe it has something to do with my body chemistry changing--don't know. But if I don't have the mental obsession to pick up a drink, I'm good as far as my recovery goes.
The "craving" that they talk about in the Big Book is something you get once you DO drink. It's the mental obsession that causes relapse once you have all the booze out of your system.
Ignore the coffee rolls.