Originally Posted by
bemyself 
My idea of the Beast is that it in effect amplifies, expands, builds on, does a big dance, ramps up the volume and colours, etc of what is a mere memory association / trace, and then, as per RR's thesis, utilises our neo-cortex to 'speak' as it were through our AV.
My beast definitely uses my association of beer and relaxation/reward after manual labor as a tool. Doing a remodeling job at our house, working on it mostly on the weekends. My AV is on me all day while I work, giving me suggestions on how to convince my wife I should try moderate drinking again. After I finish he ramps up the volume, telling me how deserving I am of some beer (and maybe a little bourbon,too....just a little...we won't get carried away like last time...). He is a clever little b*st*rd. Not to mention relentless.
But that doesn't mean my association of beer as a reward for manual labor comes from him. I think that original thought actually comes from me.