Any time we sit down at a restaurant, seems like the first thing the server does is hand us a drink menu. Ask us is they can start us off with a glass of wine or a cocktail.
That's because restaurants get a huge percent of profit from alcohol.
I've been sober 21 years and I think it's about the same as it used to be. I was very sensitive to ads and people drinking when I got sober. Now, thankfully, I don't notice it. I avoided bars (still don't go into them) and many restaurants for a while. Now I simply say "no thank you" and focus on food. I think that as we get used to being sober and it becomes part of our identity we get accustomed to being non-drinkers in a world where most people drink (most non-alcoholically).