I don't know either, but I really hope alcohol ads will go the way of cigarette ads.
To be honest, I never really noticed how many ads, TV shows, movies etc contained scenes of people drinking until now. Mind you, I realise I have been very naive about a lot of things. For example, I have never enjoyed being drunk or understood why people like it. Nausea, intellectual decline, stupid behaviour, embarrassment... what's the point? It was only recently that I realised that when people get drunk (RABF and his family for example), it's not just an accident and they didn't mean to step over the fine line between being tipsy and drunk, but that they are actually TRYING to get drunk! I have been so naive. But I digress...
RABF always asks me to choose what we watch (only because he's too lazy to choose himself) and I must say I am finding it hard to avoid shows without excessive drinking. He's not overly affected by it, but sometimes I think it's rubbing his nose in it.