That's for sure Thrifty! I live in the land of drunks (northern Wisconsin). I just told an old acquaintance that I don't drink anymore and he said, "What do you do on your weekends then?" Really? You stop drinking and suddenly what to do on weekends is the 8th wonder of the world? lol Kinda humorous really and Allen Carr's book has helped me out with rising above the constant pounding waves of "Have a drink!" in this region. I think alcohol dependence and abuse is so common around here that people never even think to challenge their own drinking habits because right off the bat they can name like 15 other people that drink the same way as them, if not worse. lol
Also since I work in marketing/graphic design I like to analyze what the alcohol companies put out there as far as advertising and packaging graphics. I like to laugh at Bud Light's slogans, "Always Worth It", "A Sure Sign of a Good Time". Many Beasts in the marketing business.
