I think of the financial savings as just another motivating factor for staying sober.
it's a tough time economically for lots of people....i feel better seeing my mortgage principal go down every month with the extra payment...it gives me a sense of security somehow....i shudder when i think of how much $$ i spent over the years on wine.
and now i pay my bills when i get them too, no more sitting too long and chancing them being late....my checking account has more $$$. I get regular pedicures and it's nice to be able to just pay with cash....previously that cash would have gone towards wine.