Over the years, I've witnessed this time & again...I remember, in high school, a big family/neighbourhood dinner and a very gregarious lady (lovely woman) pushing wine on one of my friend's dads. He'd been sober for 20 years, of which she was unaware.
People should all remember: NO MEANS NO!
(And if I don't want dessert, don't try to push me into that EITHER! Making a big scene so everyone is looking at me refusing dessert is embarrassing!)