I like the 24-hour rule, but a real watershed moment for me occurred when my brother asked, "For how long?" about my sobriety. My retort: "For life." Hearing my reply aloud probably resonated with me more than him, because that was when I realized I quit drinking literally "for my life." Quitting for life doesn't just mean being sober till I leave the planet, but it means a huge step towards delivering a healthy, maximum fulfilling life every day. Because I'm sober.