Steve,
I'm as stubborn as they come - I have a ton of willpower....and booze beat me every single time.
It's not about willpower IMO.
What is was about, for me, was acceptance. I had to accept I was an alcoholic, and that every drink, sooner or later, ended up the same way, and pushed me a little deeper into the mire.
Acceptance alone wasn't enough, but it was a start.
I still had the insanity of wanting to do it anyway, but now I knew to reach out to other people and work on my recovery so that didn't happen.
Thats where the support comes in. Whatever you choose to use - AA, SMART, Life Ring, counselling....whatever....you should look into it ASAP, man.
And keep posting here
D