I've had some relapses too, and when I jumped off the wagon ( because honestly, I never fell, I JUMPED) instead of getting all mean with myself I decided to stop look around and see if it was where I wanted to be...if not, I just climbed a board and kept riding...
I remember all the bumps, bruises and shame I felt the other times I leapt off, and now I plan to ride until it takes me all the way to sober town...a permanently dry county, where I can make a right nice little life for myself.